Trueline Products is an award-winning, family-run manufacturing business based in Worcestershire, specialising in bespoke architectural fabrication for the construction industry across the UK.
Established in 1994, Trueline has grown from its early beginnings in Telford into a respected and influential force within both the local community and the wider industry. As the business approached its 30-year milestone, the leadership team recognised it was time to evolve - to reflect how far the company had come, while remaining true to its roots.
That’s where The Creative Hut came in.
Brand Logo Development
OUR APPROACH
This was a significant change - and one that needed care, clarity and collaboration.
Trueline engaged us to deliver a total rebrand: modern, confident and future-facing, while remaining instantly recognisable to customers, partners and stakeholders. From day one, it was essential that this journey was inclusive - bringing people with us at every stage.
We worked closely with the Trueline leadership team and wider business to:
Define brand values rooted in heritage, craftsmanship and people
Establish a clearer, more confident tone of voice
Modernise the visual identity without losing familiarity
Ensure internal teams felt connected to - and proud of - the new direction
This wasn’t just a visual exercise. It was about culture, alignment and long-term growth.
A Brand Built to Move With the Business
The result was a dynamic corporate brand designed to flex across every touchpoint - from factory floor to boardroom, from site signage to national campaigns.
We developed a comprehensive brand system that worked just as hard as the business itself, supporting growth, recruitment, industry recognition and national visibility.
"We have had the pleasure of working with Sarah from The Creative Hut for the past five years, and the transformation she has brought to Trueline Products is nothing short of remarkable. Sarah completely rebranded our company, modernising our image and elevating our brand to a new level of professionalism.
What sets Sarah apart is her dedication; she has seamlessly integrated into our team, collaborating closely with all departments to ensure a consistent and cohesive brand message. Her ability to communicate our brand effectively, not only to our customers but also internally to our team, has fostered a strong sense of unity and purpose within our organisation.
Moreover, Sarah has been instrumental in enhancing our presence across social media platforms, keeping everyone informed of the incredible work we do. Her strategic approach and creative insights have truly made a difference in how we present ourselves to the world.
We are incredibly grateful for the partnership we've built with The Creative Hut and look forward to continuing this journey together. Sarah is not just a partner; she is an invaluable member of our team."
Luke Wellings - Director - Trueline Products Team
Trueline Branded Gin
WHATS NEXT
Trueline presents as a confident, modern manufacturing brand with a clear voice, strong presence and consistent identity across every channel. Internally, the rebrand helped unite teams behind a shared vision, reinforcing pride, purpose and momentum.
Nationally, the impact has been recognised:
Industry awards won
Increased visibility across trade and construction sectors
Stronger employer brand and recruitment presence
Clearer positioning as an industry leader
We’re proud to say we’ve been finalists two years running for Made in Britain – Marketing Campaign of the Year, highlighting Trueline’s 30th Anniversary campaign - a project that achieved national recognition and outstanding results.
This rebrand wasn’t just about celebrating the past - it was about creating a platform for the future.
Trueline Products Annual Review 2024-2025 - Digital + Print Versions
Trueline ‘The Edge’ Monthly Internal Newsletter - Digital + Print Versions
Digital Marketing + Social Media Management
OUR ROLE
Over five years, we’ve become an extension of the Trueline team - supporting brand, marketing and growth at every level.
We don’t just work with Trueline - we’re proud to be part of the Trueline family.
Full brand rebrand & brand governance
Strategic marketing leadership
Ongoing creative & campaign delivery
Social media management & content
PR, publications & awards strategy
Internal engagement & communications