Some projects are special from day one - and Rowley Meadow Lodges is exactly that.
We’ve been part of the Rowley Meadow journey since the very beginning, back in 2023 - before the lodges were even built. As a family business ourselves, working with another family-run venture felt instantly natural. We get the care, pride and personal investment that goes into creating something meaningful - and this project has been rooted in exactly that.
From early conversations around vision and positioning to shaping a brand that truly reflects the stunning Worcestershire location and the exclusivity of the experience, Rowley Meadow Secret Lodges has been a collaborative partnership in every sense.
OUR APPROACH
This wasn’t just about creating a brand - it was about bringing a dream to life.
It started with big-picture thinking:
What should the brand feel like?
Who is the experience truly for?
How do we capture tranquillity, luxury and escapism - without losing warmth and authenticity?
Together with the Rowley Meadow team, we explored brand naming, tone of voice, logo design and visual identity - always anchored in the landscape, the three luxury lodges, and the idea of an exclusive adults-only retreat in the heart of Worcestershire.
Through collaborative brainstorming sessions, regular catch-ups and creative workshops, the Rowley Meadow Secret Lodges brand was revealed - refined, confident and perfectly aligned with the experience guests would soon enjoy.
From there, strategy met storytelling:
Tailored social media messaging across Instagram, Facebook, LinkedIn and TikTok - each platform with its own voice and audience
Photography and videography, designed to showcase not just the lodges, but the journey, the location and the feeling of arrival
Strategic partnerships with travel and tourism organisations
Influencer collaborations to authentically drive awareness, engagement and bookings
Every piece of content was created with one goal in mind: to turn inspiration into enquiries, and enquiries into unforgettable stays.
"We cannot thank Sarah and her team at The Creative Hut enough for their incredible support in launching Rowley Meadow Holiday Lodges. They crafted a unique brand that beautifully captures the essence of our stunning location, allowing us to stand out in a competitive market.
Sarah's keen understanding of our audience has resulted in a brand identity that truly resonates with potential guests. The creative reels developed highlight our breathtaking surroundings, showcasing everything that makes our holiday lodges special.
The attention to detail and dedication demonstrated by Sarah and her team have been invaluable in helping us establish a strong presence. We are excited to continue working with them as we grow our brand and welcome guests to our beautiful lodges."
JD Brown - The Rowley Meadow Holiday Lodges Team
WHATS NEXT
The last two years have been a huge success - laying strong foundations, building momentum, and firmly establishing Rowley Meadow Secret Lodges as a sought-after luxury retreat in Worcestershire.
Now, the focus shifts to the next phase of growth.
Together, we’re working to elevate the brand even further - continuing to build awareness, increase bookings and expand into new opportunities. This includes developing the offering for corporate retreats and events, alongside curated DIY event packages for all occasions, including weddings.
With a clear vision, a trusted creative partnership and exciting plans ahead, this next chapter is about scaling what already works - while staying true to the brand’s heart, experience and sense of exclusivity.
OUR ROLE
Brand Strategy & Brand Design
Brand Naming & Positioning
Logo Design & Visual Identity
Tone of Voice & Messaging
Strategic Marketing Planning
Campaign Development & Management
Social Media Strategy & Management
TikTok (platform-specific messaging & audiences)
Content Creation
Photography
Videography
Short-form & social-first content
Influencer & creator collaboration support
Website Design, Production & Hosting
Digital Experience & User Journey Planning
Events & Promotional Marketing
Product & Merchandise Branding
Print Design & Marketing Literature
Partnership & Collaboration Strategy
Tourism & Travel Marketing Support
Ongoing Creative Support & Consultancy
